4Cs of Integrated Marketing Communications

By integrating the concepts of Marketing Mix and 4C Marketing, companies can develop comprehensive and customer-oriented marketing strategies

Marketing Mix 4C is an alternative to the marketing mix 4P While the 4P is the marketing mix in terms of business, 4C is aa mix from a

4club slot The 4 C's in Marketing are Customer, Cost, Communication, and Convenience Learn how to effectively utilize the 4Cs marketing model for the

4c marketing mix THE EVOLUTION AND REVOLUTION OF MARKETING MIX FROM 4P TO 4C TO 4E TO E-MARKETING MIX: A LITERATURE OVERVIEW Yudhi Prasetya Mada Faculty of Economics and